So you got yet another throw-away ad in the mail, offering computer or soft skills training. You riffle the ad casually, holding it precariously over the trash bin as you eye its contents. “Get more done in less time,” “Be more efficient,” “Unlock the potential of your computer and your mind” are some of the headlines that leap out at you.
Yeah yeah yeah. Sure, you’re thinking. Maybe you will get some of those benefits, maybe you won’t. But why does training have to be so darn expensive? It’s a fair question, and as the owner and operator of a training company, I think I have a unique perspective to offer you. Let’s take a look at just exactly where the money goes.
Hidden Costs
First of all, keep in mind that there is a lot of hidden cost to the trainer and training company. This comes in the form of a huge time commitment to learn software, keep up to date, and also to market themselves on an ongoing basis. This simply takes a lot of time.
Also, if the trainer comes to you, there is considerable effort he/she must make in driving, finding your business, setting up the training room before the course, etc. Time is money too.
Direct Costs
I haven’t even mentioned direct costs such as:
- Computers
- Software
- Books
- Certifications
- Equipment – laptops, overhead projectors, etc.
Even a small training company can have a lot of hidden overhead you don’t see when they show up, smiling on your doorstep.
The Actual Value of Training
Additionally, the skills the trainer imparts help you and your employees do their jobs. Essentially, the trainer is providing you with the tools to do your business at the highest level possible. Isn’t it important, and valuable, to you as a business owner and/or personnel manager to have your business run as smoothly and efficiently as possible? Isn’t maximizing profits important, and can’t computer and soft-skills training assist you in meeting these goals?
I can’t tell you how many times I’ve taught presidents, executives, managers, and many others high up in the organizational food chain. Folks who were making many times more than I was for the same hours–and yet I was training them how to be more efficient, how to be confident, and what to do to be successful. Do you see the dichotomy here?
Dangers of Hiring on Price
Hiring a training company based on price alone, as with any product or service, is usually a big mistake. There are a lot of hacks in the computer and soft-skills training business who are willing to work for peanuts. Peanuts are for elephants, and not for high-caliber people.
How much does losing a whole day to poor training cost you in the long run? The simple maxim generally shows itself to be true: you do get what you pay for.
You Can’t Buy Excellence
This may sound like a funny heading, but it’s true. While you can always pay more for a product or service, in the end, excellence is a matter of personal integrity and commitment, and you can’t just buy it. You have to find it, and often it does come at a price–deservedly so. I’m certain you would not complain about your own professional rates; no doubt you are worth every penny of your asking price.
Ultimately, high-level people such as you do not spend hours and hours for free; they know what their time is worth, and they ask for what the market will bear as fair return for their efforts. Finding people who demand excellence from themselves, and in turn share it with you, is a valuable commodity worth voting for with your training dollars.
Conclusion
We’ve explored some of the hidden and direct costs of computer training, and discussed why high quality training commands a price. After all, the people you hire will be teaching you and your employees how to better do your jobs. Isn’t increased efficiency, confidence, and competence valuable in helping your business be stronger and more competitive? What is that worth to you? In the end, you must decide.